Sally has been a letting agency owner since 1990, with her original business being launched when she was just 18 years old, and she still owns that business today, from 1997-2002 Sally helped landlords purchase over 450 investment properties and handled over 250 property refurbishments too through her buy-to-let agency.

In 2010, she went on to set up a franchise operation, then a training business in 2014, and a white label management centre working for agents helping them manage their portfolios in 2017.

That’s well over 30 years of working in many areas of the property sector and managing to squeeze in being ARLA president between 2017-2018.

Her passion since 2017 has been helping agents grow their businesses, optimise their revenue, give a wider range of services to their clients, and build more profit.

Starting with the goal of beating the ban on agents’ businesses, the brand Agent Rainmaker has become synonymous with agents’ success and growth. It has helped hundreds of agents turn their businesses and lives around.

Since launching AR in 2017, Sally has helped over 600 agents build revenue and profit with some as much as trebling their turnover and beyond. In total, the reported revenue growth of AR members has now reached £91,000,000 in additional revenue from adopting the AR strategies that Sally teaches.

AR clients range from small one-man bands to huge businesses turning over 17 million in revenue; no matter what the size, the strategies add revenue, profit, and generate leads.

As a marketing obsessive, in 2018, Sally launched digital marketing funnels into the industry and has now helped agents generate up to 500 leads per month into their businesses, every month consistently, for as little as £3.50 per lead.

Leads include Landlord leads, investor leads, and vendor leads, but the best bit is, whatever leads you want, you can choose, and however many you need, you decide. “it’s like turning on a tap on or off” you decide says Sally.

Sally also founded the Agent Rainmaker LIVE conference in 2018, and this has now run for 7 years, getting bigger each year, designed to be a fun event with a 100% focus on growth and success. This event is a mecca for letting agents wanting to experience positive motivation, growth strategies, and real high-value networking.

Sally is a renowned speaker and has spoken on many industry stages, across the Property industry and marketing space including the ARLA conference, the property super conference, the Guild conference, the ARLA conference, National Trust, the EMC marketing conference, 2 Comma Club coaching and Ad Con too.